Veritax Advisors
Site for a tax advisory firm with a cost-segregation calculator, its own publishing panel, and conversion tracking done server-side.
The problem
A tax advisory firm lives on two things: being found, and getting the people who arrive to leave their details. A brochure on the internet does neither.
What we built
The cost-segregation calculator. A visitor puts in their property numbers and sees an estimate. It is the piece that turns a browser into a contact, because it gives something before asking for anything.
A publishing panel. They write and edit the articles themselves, without touching code and without waiting on anyone.
Conversion tracking, from the server. When someone leaves their details, the signal to the ad platforms is sent from the server, not the browser. That is what keeps measurement working when the browser blocks tracking, which today is nearly always.
How it works underneath
The whole site runs at the edge of the network, close to whoever asks for it, and publishes itself when the code is pushed.
A daily watchman keeps the database awake. Plans that put a database to sleep after a few quiet days are a real problem for a site with little write traffic: a sleeping database is a site that is down. The watchman touches it every day so that does not happen.