Bacon Books
Website for a bookkeeping firm. Anyone interested leaves their details or books a call, and it all lands straight in the business's system without anyone copying anything by hand.
The challenge
A bookkeeper working solo doesn't need a big website: she needs one that lands the first conversation. And the first conversation with a bookkeeper is always the same question (does this person know what they're doing, and can I trust them with my numbers?), so the site had to look like a real practice, not a template.
What we built
One page with a single exit. The whole journey ends in booking, and the booking button sits in the menu, in the hero, in the bar that follows the scroll and at the end. It opens a real calendar, wired to the CRM: the appointment is made without anyone writing an email.
A form for whoever isn't ready to book. It goes to the same CRM, as the same contact record, and it genuinely reports a failure instead of saying "thank you" no matter what.
All the copy in a single file. The client asked for several rounds of changes (the tone, how she introduces herself, the contact details) and each round meant editing one file, not chasing sentences across the site.
How it works inside
The page is served ready-made and with almost no JavaScript. The only things that run in the browser are the four pieces that need to: the FAQ accordion, the animated hero card, the calendar and the form. The rest is HTML and arrives already painted.
That isn't a technical preference: a lead-generation site gets found by someone searching "bookkeeper near me", and what's served ready-made is what Google reads in full and what opens fast on a phone with a bad signal.
The form submission goes through a function on the site itself, not straight to the CRM. That way the CRM address never travels to anyone's browser, and the form can tell the truth about whether the message went through.